Founded 1884Rock Island, Illinois

Modern Woodmen of America

Modern Woodmen of America (MWA) is a leading fraternal life insurance society in the United States, with more than 750,000 members and assets of more than $6 billion. In addition to providing insurance and financial services, Modern Woodmen maintains nearly 2,200 local chapters,…
Active today · modern-woodmen.org
Founded
1884
Employees
1,600
Sales
$1.1B
Exchange
Members of Modern Woodmen share an active commitment to three things: Financial Security. Modern Woodmen members believe in keeping families together, financially secure and independent; Positive Family Life. Members believe that the developmental, emotional and social needs of individuals are important for the future of families and communities; Community Service. Members believe each family, each individual, can make a positive contribution through service to others and to community.Company Perspectives
§ 01

The story

1844–1883

Modern Woodmen of America (MWA) is a leading fraternal life insurance society in the United States, with more than 750,000 members and assets of more than $6 billion. In addition to providing insurance and financial services, Modern Woodmen maintains nearly 2,200 local chapters, or "camps," and 700 youth service clubs. The group provides an array of free community benefits, such as youth educational programs on topics such as bicycle safety, scholarship programs, and a national student speech contest. MWA is strongest in the Midwest and the South.

Fraternal benefit societies are organized along ethnic, religious, or vocational lines. As nonprofits, they do not have to pay federal income tax. MWA is not connected to the Woodmen of the World fraternal benefit society, although the two groups were started by the same person.

Fraternal Roots

Modern Woodmen was formed in Lyons, Iowa on January 5, 1883 by Joseph Cullen Root. Born December 3, 1844 in Chester, Massachusetts, Root moved to Illinois and Iowa at a young age. He attended Iowa's Cornell College, Northern Illinois College, and graduated from Eastman Business College in Poughkeepsie, New York. He then operated a number of businesses.

Root became involved with a number of fraternal societies over the years, most notably the Freemasons, which he entered around 1877, as well as the Knights of Pythias, the Odd Fellows, and the Ancient Order of United Workmen. He also led Vera Amicitia Sempiterna, a fraternal benefit society exclusive to the state of Iowa. He founded Modern Woodmen in 1883, organizing the new society around the lodge system.

Fraternal benefit societies were typically formed by groups of immigrants or religious orders. But Root envisioned one that would "bind in one association the Jew and the Gentile, the Catholic and the Protestant, the agnostic and the atheist." Membership was at first limited, however, to rural residents of midwestern states (Illinois, Minnesota, Iowa, Nebraska, Wisconsin, Michigan, Kansas, North Dakota, South Dakota, Missouri, Indiana, and Ohio).

The health and moral requirements were vigorous. Members had to be white and between the ages of 18 and 45. A whole slew of dangerous jobs also was grounds for disqualification, writes one historian in a Rochester, New York newsletter.

MWA raised $6 million to pay war claims during World War I.

1884–1897

The organization's mission was to help families survive after the loss of a breadwinner. MWA also arranged for community-building events through its local chapters, called "camps." These included meetings, parades, and baseball games.

The name Modern Woodmen alluded to the foresters who cleared the land to build their communities, an image Root culled from a sermon by a local preacher. There was also an element of connection with Root's own name, notes one historian in the Scottish Rite Journal. A patriotic reference was added later, and the group became Modern Woodmen of America (MWA).

Modern Woodmen relocated to Illinois after being incorporated in that state on May 5, 1884. First located in Fulton, the head office moved to Rock Island in 1897.

By 1889, noted the New York Times, the Woodmen had 40,000 members in Iowa and neighboring states. The group also spawned other organizations. A ladies' auxiliary, the Royal Neighbors of America, had been formed in 1888.

After a heated dispute with MWA Head Physician P.L. McKinnie, Root left MWA and launched another fraternal benefit organization, the Woodmen of the World Life Insurance Society, formed in Omaha in 1890.

The group's most visible ambassadors were the Modern Woodmen Foresters, a precision drill team that performed at numerous parades and competitions around the country between 1890 and the early 1930s. According to MWA, more than 160,000 men drilled in 10,000 units over the years.

At the turn of the century, MWA was among the largest of the 188 fraternal insurance companies doing business in the United States, reported the New York Times. These groups had several million members overall.

1903–1994

MWA raised $6 million to pay war claims during World War I. As the New York Times reported, however, influenza and pneumonia deaths nearly caused the group's general fund to drop precariously from $10 million to $640,000 between October 1918 and March 1919.

The group also had been touched by another epidemic, tuberculosis (TB). In the 19th century, the highly infectious disease had been the leading cause of death in the United States. In 38 years, the Modern Woodmen Tuberculosis Sanatorium treated more than 12,000 members (all of them male) at no cost.

Monument Park, its site nine miles northwest of Colorado Springs, was later renamed Woodmen Valley. According to the Gazette of Colorado Springs, there were 16 other TB sanatoriums in the Pikes Peak region. MWA's facility, which opened on January 1, 1909, was not the first, but it was one of the largest. The region's altitude, dry climate, and clean air were the basis of the therapy. A hearty diet including six raw eggs and up to ten glasses of milk per day was prescribed.

The isolation of the area was another factor in managing the highly contagious disease. According to the Gazette, the sanatorium's tree-lined campus had space for up to 200 patients, housed in individual, octagonal tents (a local doctor had designed them after teepees). The complex had its own dairy and cows.

The sanatorium claimed a 60 percent cure rate. It closed on May 1, 1947 after new drugs became the preferred treatment for TB. The site was sold in 1950 and eventually came into the hands of the Sisters of St. Francis Seraph, who operated it as a health retreat until about 1980. Some of the historic structures, including the dairy barn, were razed in a 1994 fire. MWA kept up its high moral standards in the 20th century. Bootleggers were banned from membership during Prohibition.

A.R. Talbot had become president of Modern Woodmen in 1903. A native of Warren County, Illinois, he had been president of the Nebraska legislature as well as a law partner of William Jennings Bryan. Talbot remained in office for more than three decades and was succeeded in November 1938 by MWA's treasurer, Oscar E. Aleshire of Chicago.

From shortly after MWA's founding to about 1950, members wore a variety of different types of jewelry. These included rings, cuff links, necklaces, and other articles that have become collectors' items. Symbols representing the society and its values included the axe (industry), the wedge (power), and beetle (progress).

1993–2003

There were about 200 fraternal benefit societies in the United States in the early 1990s, reported the New York Times, with a combined customer base of about ten million people. In 1993 A.M. Best Company rated 42 fraternals and found Modern Woodmen to be one of the top six. Assets were then more than $2 billion. While some of the largest fraternal benefit societies were open only to members of certain faiths (particularly Lutherans and Catholics), membership in Modern Woodmen was open to anyone except residents of Alaska, Hawaii, and Nevada. Total revenue reached $609 million in 1995, when assets were more than $3 billion.

New Ventures, New HQ After 2001

Modern Woodmen began a three-year, $25 million renovation of its Rock Island, Illinois headquarters in 2001. Two subsidiaries were soon added: MWA Financial Services, Inc. for investments and MWABank for banking products.

MWABank was an Internet thrift with only one physical branch office in Rock Island, Illinois. It contracted with several ATM networks so its customers across the country could access cash and make deposits. MWABank went online in the spring of 2003.

Assets exceeded $6 billion in 2003. Total income rose $50 million to $1.15 billion. According to American Banker, there were 80 comparable fraternal benefit societies in the United States at the time.

More than 750,000 people were members. MWA's community events continued to be well attended. Nearly 100,000 students from 1,200 schools competed in the 2003 School Speech Contest.

§ 02

The story in context

What the company didThe economyTechnologyNational history
CompanyModern Woodmen of America is founded in Lyons, Iowa.
1883
CompanyMWA moves to Fulton, Illinois.
1884
1886
EconomyCoca-Cola is first served in Atlanta.
TechnologyThe Hall-Heroult process makes aluminum cheap to produce.
1888
TechnologyKodak's roll-film camera brings photography to everyone.
1893
EconomyThe Panic of 1893 pulls down banks and overbuilt railroads.
CompanyMWA relocates to Rock Island, Illinois.
1897
1901
EconomyU.S. Steel forms as the first billion-dollar corporation.
1903
TechnologyThe Wright brothers achieve powered flight.
1906
HistoryThe Pure Food and Drug Act creates federal oversight of food and medicine.
1907
EconomyThe Panic of 1907 nearly breaks the US banking system.
1908
TechnologyFord's Model T puts the automobile within reach of the middle class.
CompanyA tuberculosis sanatorium opens in Colorado Springs.
Company50: "Chasing the Cure"
1909
1911
HistoryStandard Oil is broken up into 34 separate companies.
1913
EconomyThe Federal Reserve is created.
TechnologyFord's moving assembly line transforms factory production.
1914
EconomyWorld War I begins; global trade reorders.
1916
EconomyPiggly Wiggly opens the first self-service grocery store.
1920
TechnologyCommercial radio broadcasting begins with KDKA in Pittsburgh.
HistoryProhibition takes effect, upending the brewing and spirits trades.
1925
EconomyThe Grand Ole Opry begins broadcasting from Nashville.
1927
TechnologyThe Jazz Singer ushers in the era of sound films.
TechnologyLindbergh flies the Atlantic solo, and aviation captures the public.
1928
TechnologyPenicillin is discovered, opening the age of antibiotics.
1929
EconomyThe stock market crashes; the Great Depression spreads worldwide.
1931
EconomyThe Empire State Building rises in just over a year.
1933
EconomyNew Deal reforms reshape US banking and industry.
HistoryProhibition is repealed and the alcohol trade reopens.
EconomyGlass-Steagall separates commercial from investment banking.
EconomyThe first drive-in movie theater opens in New Jersey.
1935
EconomyThe Social Security Act reshapes American labor and insurance.
1936
TechnologyThe Douglas DC-3 makes passenger airlines profitable.
1937
EconomyThe Golden Gate Bridge opens as the world's longest suspension span.
1938
HistoryThe Food, Drug, and Cosmetic Act creates the modern FDA.
1939
EconomyWorld War II begins; wartime production surges.
1945
EconomyThe war ends; a long global expansion begins.
1946
TechnologyENIAC, the first general-purpose electronic computer, is unveiled.
CompanyThe sanatorium is closed.
1947
TechnologyThe transistor is invented.
1955
EconomyMcDonald's franchising begins, remaking fast food.
EconomyDisneyland opens and invents the modern theme park.
1956
EconomyThe Interstate Highway program remakes US commerce.
TechnologyThe first transatlantic telephone cable opens.
1958
TechnologyThe integrated circuit is demonstrated.
TechnologyThe Boeing 707 launches the commercial jet age.
1960
TechnologyThe FDA approves the first oral contraceptive.
1962
EnvironmentSilent Spring launches the modern environmental movement.
EconomyThe first Walmart opens, built on everyday low prices.
1965
EconomyMedicare and Medicaid create federal health coverage.
1969
TechnologyARPANET, the internet's precursor, goes live.
1970
EnvironmentThe EPA is founded; US environmental regulation expands.
1971
EconomyThe dollar leaves the gold standard; currencies float.
TechnologyNasdaq opens as the first electronic stock market.
1973
EconomyThe OPEC oil embargo triggers a global shock.
1974
EconomyERISA overhauls how private pensions are run.
1975
TechnologyThe personal-computer era begins.
1978
EconomyThe Airline Deregulation Act remakes commercial aviation.
1979
EconomyA second oil crisis drives inflation higher worldwide.
1980
EnvironmentSuperfund makes US polluters pay for cleanup.
EconomyThe Bayh-Dole Act lets universities patent federally funded research, igniting biotech.
EconomyThe Motor Carrier Act deregulates interstate trucking.
TechnologyCNN launches around-the-clock cable news.
1981
TechnologyThe IBM PC launches and sets a standard.
TechnologyThe first US in-vitro fertilization baby is born.
1984
TechnologyApple ships the Macintosh; the GUI era begins.
HistoryThe Bell System breakup ends the telephone monopoly.
1987
EconomyBlack Monday: markets fall sharply around the world.
1989
HistoryThe Berlin Wall falls; global markets open up.
1991
TechnologyThe World Wide Web is released to the public.
TechnologyLinux and open source challenge proprietary software.
1993
TechnologyThe Mosaic browser brings the web to everyone.
1994
TechnologyE-commerce begins to disrupt retail.
EconomyNAFTA opens trade across North America.
EconomyThe Mexican peso crisis rattles emerging markets.
1995
TechnologyWindows 95 launches; the internet goes mainstream.
1996
EconomyThe Telecommunications Act rewires US media and telecom.
1997
EconomyThe Asian financial crisis rattles global markets.
EnvironmentThe Kyoto Protocol sets the first climate targets.
1998
TechnologyUS v. Microsoft antitrust trial reshapes software.
1999
EconomyGlass-Steagall repeal reshapes US banking.
TechnologyNapster ignites the digital disruption of recorded music.
2000
EconomyThe dot-com bubble bursts.
TechnologyGPS opens to civilian use, turning location into a utility.
CompanyRenovation of Rock Island headquarters begins.
2001
HistoryThe September 11 attacks; a US recession follows.
CompanyA financial services subsidiary is formed.
2002
EconomySarbanes-Oxley overhauls corporate accounting and disclosure.
CompanyMWABank goes online.
2003
Still active in 2026
§ 03

Related companies

Lineage: Modern Woodmen of America · founded 1884
Competitors
Independent Order of Foresters, Woodmen of the World Life Insurance Society.
Owned
MWABank, MWA Financial Services, Inc.
§ 04

Further reading

  • Amidon, Carol, "The Woodmen Societies and Their Presence in Mount Hope Cemetery," Epitaph: The Friends of Mount Hope Newsletter (Rochester, N.Y.), Fall 1998.
  • "A. R. Talbot Is Dead; Nebraska Lawyer, 84; Ex-Partner of W.J. Bryan, Long Head of Modern Woodmen," New York Times, January 30, 1944, p. 38.
  • Ascent Capture in Action; Insurance: Fraternal Society Speeds & Secures Life Insurance Policy Processing, Irvine, Calif.: Kofax Image Products, 2001.
  • Blanchard, Steve, "Florida Fraternal Life Insurance Company Offers More Than Insurance," Sun (Port Charlotte, Fla.), April 27, 2002.
  • Davant, Jeanne, "'Chasing the Cure' Led to Pikes Peak Region," Gazette (Colorado Springs), Life Sec., July 3, 2001, p. 1.
  • Gjertsen, Lee Ann, "750,000-Strong Modern Woodmen Starts Web Thrift," American Banker, January 29, 2003, p. 12.
  • Glissmann, Bob, "Sandwich Speech Scores National Win for Student," Omaha World-Herald, September 30, 2003.
  • "Insurance Tax in the West," New York Times, August 22, 1900, p. 2.
  • Koco, Linda, "New EIAs Built with Insurer 'Partners,'" National Underwriter Life & Health-Financial Services Edition, June 15, 1998, p. 21.
  • Loretz, Carol, "Private, Public Vitality Evident in Rock Island," Quad-Cities Quest, Rock Island, Ill.: Moline Dispatch Publishing Co., 2002.
  • "Modern Woodmen Fight; Bloody Battle at Fulton (Ill.) Over Removal of Headquarters to Rock Island," New York Times, August 14, 1897, p. 3.
  • "Modern Woodmen in Battle; Hose, Special Trains, Brass Knuckles, and Injunctions as Weapons," New York Times, February 17, 1987, p. 7.
Adapted from the International Directory of Company Histories, Vol. 66 (2004).
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