Founded 1984Cornelia, Georgia

Habersham Bancorp

Established as a holding company in 1984, Habersham Bancorp combines Habersham Bank--a northeast Georgia financial institution incorporated eighty years earlier--with a number of other bank and non-bank holdings. In addition to Habersham Bank itself, Habersham Bancorp's banking…
Active today · web.archive.org/web/19990208013548/http://www.habcorp.com:80
Founded
1984
Employees
261
Sales
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HABC
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The mission of Habersham Bank is to become the financial services company of choice in the community which it serves. Its vision is to be a regional and multifaceted financial services company which provides superior customer service, innovative products, and consistent growth of investment for its shareholders.Company Perspectives
§ 01

The story

1818–1988

Established as a holding company in 1984, Habersham Bancorp combines Habersham Bank--a northeast Georgia financial institution incorporated eighty years earlier--with a number of other bank and non-bank holdings. In addition to Habersham Bank itself, Habersham Bancorp's banking subsidiaries include Security State Bank, a financial institution chartered in 1988 in Cherokee County, Georgia; and BancMortgage Financial Corp., a full-service mortgage and construction lending company located in the northern part of the Atlanta metropolitan area. Non-bank subsidiaries include The Advantage Group, Inc., which manages a children's banking program called Kids' Advantage, and develops personal computer software and other services; Appalachian Travel Service, Inc., a travel agency in Cornelia, Georgia; and Advantage Insurers, a Cornelia insurance agency. With its base in a fast-growing part of the country, Habersham Bancorp places a large portion of its lending dollars in home mortgages and construction.

Beginnings in the Back of a Store

Habersham County is located in the northeast corner of Georgia, near the North and South Carolina state lines. Named after Georgia statesman Joseph Habersham, the county was founded in 1818, and for many decades thereafter, it was relatively removed from the life of Atlanta or of the cotton-growing lowlands. The Civil War had little effect on the area, whose soil was not suited to large crops. Even with the coming of the automobile age, the county was several hours' drive north of Atlanta. Nonetheless, Habersham County built its financial base on an unlikely combination of tourism and recreation on the one hand, and manufacturing and processing on the other. The county's two principal towns long represented these seemingly contradictory trends: Clarkesville, the county seat in the north which serves as a gateway to the mountains; and Cornelia in the south, which would one day become home to a number of manufacturing companies. Among these companies was Fieldale Farms Corporation, a chicken-processing operation owned by the Arrendale family, who would come to retain an almost 40 percent share in the eventual Habersham Bancorp almost a century later. At the time that Habersham Bank was founded, however, the establishment of Fieldale Farms--which would become Habersham County's largest business--lay two generations in the future.

One night in the early part of the twentieth century, many of the prominent men of the area gathered to discuss Habersham County's greatest need. Their names--West, Asbury, Burns, Erwin, Furr, Mauldin, Bass, and McMillan--would remain prominent for many years to come in Clarkesville. These community leaders agreed that Habersham County was in need of a bank. Putting together their funds, they began to hammer out a charter, which Robert McMillan, an attorney, formalized and presented to the Georgia Secretary of State.

On May 13, 1904, Secretary of State Phillip Cook granted a charter to Habersham Bank (the founders chose the name to signify its mission of serving the entire county), and the bank commenced operations. With the pooled assets of its founders and others, the new bank had $25,000, and offered stock at $100 a share. Its location, however, was not very bank-like: one of the founders, Dr. E. P. West, had a store on the county square in Clarkesville, and the new financial institution operated out of the back of his shop.

Growing Through the Depression and Boom Years

The first merger came on June 30, 1995, when Habersham Bancorp paid $9.2 million for Security Bancorp, based in Canton, Georgia.

1907–1975

Three years after its founding, in 1907, the bank was moved across the square to a structure known as the Martin Building, which remained standing nearly a century later. Ten years later, the United States entered World War I, and in the years following the Armistice, Habersham Bank experienced rapid growth. During that period, as the county welcomed a number of new residents, the bank made numerous agricultural loans.

This boom period, however, came to a halt with the stock market crash of 1929 and the Great Depression that followed. In the aftermath of the Wall Street crash, Habersham Bank experienced considerable losses. Yet the citizens of the county, much like the residents of the fictional Bedford Falls in Frank Capra's It's a Wonderful Life (1946), rallied around their local bank, and purchased shares of stock. Just as Jimmy Stewart's character in the film managed to keep the Bailey Building and Loan open during a period of widespread bank closings, Habersham Bank's customers saw to it that their bank stayed closed only for a few days. On February 13, 1934, the bank's charter was renewed, this time under the newly-established Federal Deposit Insurance Corporation (FDIC), which protected depositors against possible future bank failures.

Soon thereafter came the advent of World War II, and the United State's involvement in it. When the war ended, Habersham County--like much of the nation--experienced a period of economic growth that was greater and much longer in duration than the one that followed World War I. Habersham bank flourished.

In the 1960s, W. F. Holcomb became bank president, inaugurating a period in which the bank expanded significantly. In 1964, Clarkesville lawyer Steve Frankum, like Robert McMillan submitting the original charter sixty years before, submitted a petition for its renewal, which the state granted. During the 1960s, the bank finally acquired air-conditioning, along with something entirely new in Habersham County: a drive-through window.

Expansion in the 1970s and 1980s

In 1969, the bank moved into a new facility it had built on Washington Street in Clarkesville, vacating the location it had held since 1907. Toward the end of the 1960s, the fortunes of the Arrendale family grew. Tom Arrendale became bank president and chairman of the board, and the Arrendale brothers--Tom and Lee--established Fieldale with a third partner in 1972. Late in 1972, Habersham Bank opened its second office in Baldwin, at the extreme southern end of the county. Physical expansion continued in 1975, with the enlarging of the loan department at the Clarkesville main branch. The growth of the 1970s, however, would be dwarfed by that which occurred in the 1980s, when Habersham Bancorp was established.

1907–1995

Even in the 1970s, when interstates 75 and 85 crisscrossed Georgia, Atlanta seemed a long way from Habersham County. Travellers had to take a two-lane highway for many miles, and could seldom make the journey in less than two and a half hours. But with the opening of I-985 and Georgia Highway 365 in the late 1970s and 1980s, the psychological distance to Atlanta&mdash well as the time it actually took to get there--was much reduced. Habersham County, semi-isolated from the larger world for many years, found itself increasingly linked to the growing hub of metropolitan Atlanta.

Symbolic of this shift was the establishment in 1980 of a central Habersham Bank location in Cornelia, overlooking Highway 365. With the extension of 365 past Cornelia in the late 1980s and 1990s, the county became part of a corridor from Atlanta to North Carolina, and tourist traffic increased manyfold. In May of 1989, Habersham Bank opened a hospitality center in its original 1907 office. In addition to offering tourist information, the Hospitality Center served as headquarters of the bank's Golden Advantage Club and marketing department.

Another change, both symbolic and actual, was the establishment of Habersham Bancorp on December 31, 1984. In 1987, The Advantage Group became the holding company's first subsidiary. The first merger came on June 30, 1995, when Habersham Bancorp paid $9.2 million for Security Bancorp, based in Canton, Georgia. Security Bancorp owned Security State Bank in Canton and Waleska, both towns of which are located on the northwest fringes of the Atlanta metropolitan sprawl--several counties away from Habersham. "Habersham's acquisition of Security represents a very significant expansion for Habersham," Arrendale stated in a company press release. "We are confident that we now have the best group of community bankers in Cherokee County, which is one of the best markets in the country."

Such growth occurred in spite of state laws which, in the eyes of many, hampered the growth of small banks while failing to prevent takeovers by rapacious super-corporations such as North Carolina's NationsBank. Among those who held this view was Habersham Bancorp President and CEO David D. Stovall, quoted in a Wall Street Journal article on the subject: "In the next few days, Georgia lawmakers will close out their legislative year having once again retained barriers to widespread banking in the state&mdash′otecting the interests of the protectionists ... But while everybody's talking, Georgia bankers, increasingly competing in a national interstate-banking environment, are left with a remnant from 1960 ..."

This "remnant" dictated that a bank wishing to expand beyond county borders could only establish a branch in a county where it possessed a charter; or else it had to purchase an existing bank. Both options are "expensive and painstaking processes," and the law was particularly detrimental in a state which has 159 counties--the second-largest number in the nation, after Texas. Moreover, according to the Wall Street Journal, the law failed to offer small-town bankers protection against acquisition by greedy superbanks; "Instead, the losers are people like David D. Stovall, who runs Habersham Bank in Clarkesville, a town of about 1,150 in northeast Georgia. Seven counties touch Habersham County and Mr. Stovall, who boasts that 'I call my customers by name,' wants to bring his community-banking spirit to those markets."

Commenting on the current state laws governing bank expansion, Stovall said, "Let's get real ... Everything is for sale at a price. But I can't afford to pay two times book [value] to grow my market. On the other hand, if BankAmerica wants to come into Georgia, they have the capital to pay that." Bankers such as Stovall were opposed by the State Community Bankers Association, whose chief executive, Julian Hester, offered an "if its not broken, don't fit it" explanation of his position. An interesting footnote to this disagreement between Stovall and Hester: Hester had once held Stovall's job, having served as president of Habersham Bank in the 1970s.

1904–1998

The Late 1990s and Beyond

Against challenges to expansion, Habersham Bancorp continued to grow. On May 6, 1994, it celebrated its ninetieth birthday with a party on the lawn of its Cornelia office, complete with birthday cake, ice cream, fireworks, and entertainment by country and western singer Larry Stewart. "On May 4, 1904," noted a brochure announcing the event, "Habersham Bank opened its doors to its first customers in Dr. E. P. West's store in Clarkesville, now Carey's Department Store ... In those days, all our entries were done by hand. Interests and dividends were figured on paper.... Now, we are serving the great-grandchildren of some of our original customers."

A little more than a year later, in July 1995, Habersham Bancorp stock began trading on NASDAQ. On January 2, 1996, when it acquired BancMortgage, a full-service mortgage lender in the northern part of metro Atlanta, Habersham Bancorp grew even further from its Cornelia base than it had with the purchase of Security Bancorp the previous year. Calling Habersham Bancorp "growth-minded," the Atlanta Journal and Constitution reported that the mortgage company would open an office in the north Atlanta suburb of Dunwoody, and planned to take on some thirty employees in the next year.

The acquisitions continued. On September 9, 1996, Habersham Bancorp acquired a travel agency, Appalachian Travel Services of Cornelia. A few months later, in February 1997, it purchased Advantage Insurers, formerly Cornelia Insurance Agency. "Our company's vision is to be a regional and multifaceted financial service company," Stovall observed in a press release, "and this acquisition is an opportunity to expand our company's operations in order to provide customers a broader base of services while increasing our shareholders' value." Also in 1997, Habersham Bank opened a branch in the nearby town of Cleveland, in White County--the first Habersham Bank location outside of Habersham County. Finally, on October 23 of that year, it bought Prestwick Mortgage Group and established BancFinancial Services Corporation in Alexandria and McLean, Virginia. Thus, it spread for the first time outside the borders of its home state.

In its May 18, 1997 edition, the Atlanta Journal and Constitution recognized Habersham Bancorp as one of the top 100 companies in Georgia. The company ranked tenth in the banking size category, twenty-fourth among companies in revenue growth, and twenty-fifth in stock value gain among public companies. Clearly the company was, in accordance with a slogan echoed by Stovall in his letter to shareholders in 1998, "Reaching New Horizons." Among other developments, mortgage operations had grown to $422 million in loan closings, and BancMortgage had opened new offices at Town Center in Cobb County outside Atlanta, and in Gainesville. Between its various mortgage operations, including those in Virginia, the bank would end the year with $600,000 in net deferred earnings. Clearly Habersham Bancorp, which started life with a little more than four percent of that figure in total assets, had come a long way since its beginnings in the back of Dr. West's store.

§ 02

The story in context

Timeline drawn from the story; dates are approximate.

What the company didThe economyTechnologyNational history
CompanyNamed after Georgia statesman Joseph Habersham, the county was founded in 1818, and for many decades thereafter, it was relatively removed from…
1818
1837
EconomyThe Panic of 1837 sets off a long banking collapse.
1839
TechnologyGoodyear discovers how to vulcanize rubber.
1851
TechnologySinger's sewing machine mechanizes garment-making.
1856
TechnologyBessemer's process makes cheap steel possible.
1857
EconomyThe Panic of 1857 spreads through banks and railroads.
1859
TechnologyDrake's well at Titusville launches the oil industry.
1867
TechnologyNobel patents dynamite.
1869
EconomyThe transcontinental railroad links the American coasts.
EconomyThe Suez Canal opens, reshaping global shipping.
1873
EconomyLevi Strauss patents riveted denim work pants.
EconomyThe Panic of 1873 triggers a global depression.
1876
TechnologyAlexander Graham Bell patents the telephone.
1879
TechnologyEdison demonstrates a practical incandescent lamp.
1882
TechnologyEdison's Pearl Street Station opens the electric-utility era.
1886
EconomyCoca-Cola is first served in Atlanta.
TechnologyThe Hall-Heroult process makes aluminum cheap to produce.
1888
TechnologyKodak's roll-film camera brings photography to everyone.
1893
EconomyThe Panic of 1893 pulls down banks and overbuilt railroads.
1901
EconomyU.S. Steel forms as the first billion-dollar corporation.
1903
TechnologyThe Wright brothers achieve powered flight.
CompanyOn May 13, 1904, Secretary of State Phillip Cook granted a charter to Habersham Bank (the founders chose the name to signify its mission of…
1904
1906
HistoryThe Pure Food and Drug Act creates federal oversight of food and medicine.
CompanyGrowing Through the Depression and Boom Years Three years after its founding, in 1907, the bank was moved across the square to a structure known…
1907
EconomyThe Panic of 1907 nearly breaks the US banking system.
1908
TechnologyFord's Model T puts the automobile within reach of the middle class.
1911
HistoryStandard Oil is broken up into 34 separate companies.
1913
EconomyThe Federal Reserve is created.
TechnologyFord's moving assembly line transforms factory production.
1914
EconomyWorld War I begins; global trade reorders.
1916
EconomyPiggly Wiggly opens the first self-service grocery store.
1920
TechnologyCommercial radio broadcasting begins with KDKA in Pittsburgh.
HistoryProhibition takes effect, upending the brewing and spirits trades.
1925
EconomyThe Grand Ole Opry begins broadcasting from Nashville.
1927
TechnologyThe Jazz Singer ushers in the era of sound films.
TechnologyLindbergh flies the Atlantic solo, and aviation captures the public.
1928
TechnologyPenicillin is discovered, opening the age of antibiotics.
CompanyThis boom period, however, came to a halt with the stock market crash of 1929 and the Great Depression that followed.
1929
EconomyThe stock market crashes; the Great Depression spreads worldwide.
1931
EconomyThe Empire State Building rises in just over a year.
1933
EconomyNew Deal reforms reshape US banking and industry.
HistoryProhibition is repealed and the alcohol trade reopens.
EconomyGlass-Steagall separates commercial from investment banking.
EconomyThe first drive-in movie theater opens in New Jersey.
CompanyOn February 13, 1934, the bank's charter was renewed, this time under the newly-established Federal Deposit Insurance Corporation (FDIC), which…
1934
1935
EconomyThe Social Security Act reshapes American labor and insurance.
1936
TechnologyThe Douglas DC-3 makes passenger airlines profitable.
1937
EconomyThe Golden Gate Bridge opens as the world's longest suspension span.
1938
HistoryThe Food, Drug, and Cosmetic Act creates the modern FDA.
1939
EconomyWorld War II begins; wartime production surges.
1945
EconomyThe war ends; a long global expansion begins.
CompanyYet the citizens of the county, much like the residents of the fictional Bedford Falls in Frank Capra's It's a Wonderful Life (1946), rallied…
1946
TechnologyENIAC, the first general-purpose electronic computer, is unveiled.
1947
TechnologyThe transistor is invented.
1955
EconomyMcDonald's franchising begins, remaking fast food.
EconomyDisneyland opens and invents the modern theme park.
1956
EconomyThe Interstate Highway program remakes US commerce.
TechnologyThe first transatlantic telephone cable opens.
1958
TechnologyThe integrated circuit is demonstrated.
TechnologyThe Boeing 707 launches the commercial jet age.
1960
TechnologyThe FDA approves the first oral contraceptive.
1962
EnvironmentSilent Spring launches the modern environmental movement.
EconomyThe first Walmart opens, built on everyday low prices.
CompanyClarkesville lawyer Steve Frankum, like Robert McMillan submitting the original charter sixty years before, submitted a petition for its renewal,…
1964
1965
EconomyMedicare and Medicaid create federal health coverage.
CompanyExpansion in the 1970s and 1980s In 1969, the bank moved into a new facility it had built on Washington Street in Clarkesville, vacating the…
1969
TechnologyARPANET, the internet's precursor, goes live.
1970
EnvironmentThe EPA is founded; US environmental regulation expands.
1971
EconomyThe dollar leaves the gold standard; currencies float.
TechnologyNasdaq opens as the first electronic stock market.
CompanyTom Arrendale became bank president and chairman of the board, and the Arrendale brothers--Tom and Lee--established Fieldale with a third partner…
1972
1973
EconomyThe OPEC oil embargo triggers a global shock.
1974
EconomyERISA overhauls how private pensions are run.
CompanyPhysical expansion continued in 1975, with the enlarging of the loan department at the Clarkesville main branch.
1975
TechnologyThe personal-computer era begins.
1978
EconomyThe Airline Deregulation Act remakes commercial aviation.
1979
EconomyA second oil crisis drives inflation higher worldwide.
CompanySymbolic of this shift was the establishment in 1980 of a central Habersham Bank location in Cornelia, overlooking Highway 365.
1980
EnvironmentSuperfund makes US polluters pay for cleanup.
EconomyThe Bayh-Dole Act lets universities patent federally funded research, igniting biotech.
EconomyThe Motor Carrier Act deregulates interstate trucking.
TechnologyCNN launches around-the-clock cable news.
1981
TechnologyThe IBM PC launches and sets a standard.
TechnologyThe first US in-vitro fertilization baby is born.
CompanyEstablished as a holding company in 1984, Habersham Bancorp combines Habersham Bank--a northeast Georgia financial institution incorporated eighty…
1984
TechnologyApple ships the Macintosh; the GUI era begins.
HistoryThe Bell System breakup ends the telephone monopoly.
1987
EconomyBlack Monday: markets fall sharply around the world.
CompanyIn addition to Habersham Bank itself, Habersham Bancorp's banking subsidiaries include Security State Bank, a financial institution chartered in…
1988
CompanyIn May of 1989, Habersham Bank opened a hospitality center in its original 1907 office.
1989
HistoryThe Berlin Wall falls; global markets open up.
1991
TechnologyThe World Wide Web is released to the public.
TechnologyLinux and open source challenge proprietary software.
1993
TechnologyThe Mosaic browser brings the web to everyone.
CompanyOn May 6, 1994, it celebrated its ninetieth birthday with a party on the lawn of its Cornelia office, complete with birthday cake, ice cream,…
1994
TechnologyE-commerce begins to disrupt retail.
EconomyNAFTA opens trade across North America.
EconomyThe Mexican peso crisis rattles emerging markets.
CompanyThe first merger came on June 30, 1995, when Habersham Bancorp paid $9.2 million for Security Bancorp, based in Canton, Georgia.
1995
TechnologyWindows 95 launches; the internet goes mainstream.
CompanyOn January 2, 1996, when it acquired BancMortgage, a full-service mortgage lender in the northern part of metro Atlanta, Habersham Bancorp grew…
1996
EconomyThe Telecommunications Act rewires US media and telecom.
CompanyA few months later, in February 1997, it purchased Advantage Insurers, formerly Cornelia Insurance Agency.
1997
EconomyThe Asian financial crisis rattles global markets.
EnvironmentThe Kyoto Protocol sets the first climate targets.
CompanyClearly the company was, in accordance with a slogan echoed by Stovall in his letter to shareholders in 1998, "Reaching New Horizons." Among other…
1998
TechnologyUS v. Microsoft antitrust trial reshapes software.
Still active in 2026
§ 03

Related companies

Lineage: Habersham Bancorp · founded 1984
Owned
+1 regional units
Subsidiaries of Habersham Bancorp
Security State Bank, The Advantage Group, Inc., BancMortgage Financial Corp., Appalachian Travel Service, Inc., Advantage Insurers, Inc.
§ 04

Further reading

  • Habersham Bancorp, "History of Habersham Bank," Cornelia, GA: Habersham Bancorp, 1998.
  • Higginbotham, Mickey, "Business Report on Financial Services: Seasoned Bankers in New Venture," Atlanta Journal and Constitution, January 5, 1996, p. E2.
  • Salwen, Kevin G., "Georgia's Banking Laws Protect the Protectionists," Wall Street Journal, March 15, 1995, p. S1.
  • Stovall, David D., "Habersham Bancorp Acquires Security Bancorp Inc.," PR Newswire, July 12, 1995, p. 1.
  • "Habersham Bancorp Announces Pending Acquisition of Cornelia Insurance Agency," PR Newswire, February 28, 1997, p. 1.
Adapted from the International Directory of Company Histories, Vol. 25 (1999).
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